Welcome to BrandBreakdowns, our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money. 

In todays edition, we look at 3 Key Takeaways from these 3 brands:

WWW.4OCEAN.COM

GIFs are a great way to show how your products work; this increases the perceived likelihood of achievement in your customers' view of your products. 4Ocean includes a GIF showing a pile of plastic turned into bracelets. This helps the customer understand what 4Ocean does without having to write out a lengthy product description to explain it. Featuring a GIF on your brand's product page can help your customers get the most important information about your product in as little time as possible.

One of the most important tasks of a product pae is helping your customers understand why your product is likely to solve their problem. 4Ocean offers their customers a unique way of offsetting their estimated 9 pounds of single-use plastic every month, by simply buying a bracelet and having 4Ocean remove 5 pounds of plastic from the ocean in return. They include a simple written sub-text before the bracelet selection and the ‘Add To Cart’ button; below, I included a screenshot of the text. This is there to help their customers know why this product is likely to help them offset their plastic waste ending up in the ocean.

Monthly subscriptions are found in many successful DTC brands, and we’ve mentioned this in-depth in our past BrandBreakdowns’ which I recommend you read! Though we’ve spent a lot of time talking about our digital products in monthly subscriptions, we haven’t mentioned using physical products in monthly subscriptions. This is what 4Ocean does with their “Bracelet of the Month” subscription offer, for $23 a month, 4Ocean sends out a random bracelet and, in return, removes 10 pounds of plastic every single month. Incorporating a subscription model like this into your brand can help you consistently address your customers' needs while simultaneously boosting your brand's revenue month after month!

WWW.WARBYPARKER.COM

For those who wear glasses, you’ve probably tried on a few glasses before deciding on what pair to go with. Warby Parker gives you 2 options to do this. The first option is to try them on at home for free, and the second we will go into more in the next takeaway! For free, you get 5 days (from delivery) to try on 5 pairs of glasses. Then you send back the 4 pairs (or however many you don’t want to keep) and pay for the ones you do. After picking the one(s) you want, you leave your credit card and billing information with Warby Parker, and they ship out your 5 pairs. Including a trial period for your brand’s products can lower the resistance to trying them and increase the perceived likelihood that they will solve their problem, thus increasing revenue and buyer satisfaction.

As mentioned before, there are 2 ways to try on Warby Parker glasses; another is using your camera and augmented reality to try them virtually. A button at the bottom-left of the product image allows you to do just that. After giving access to my camera, I could try the glasses on immediately, versus waiting for them to arrive in the mail. This increases the likelihood that these glasses will solve my problem (wanting stylish glasses at a reasonable price). If you sell home decor, apparel, jewelry, or accessories, including this in your brand’s marketing could help your customers see how your product will be in their lives without having to ship them anything. This increases the likelihood of achieving their dream outcome with your brand and saves you shipping costs and logistical bottlenecks.

Warby Parker doesn’t require that you get a prescription through them to wear their glasses. But they do offer an affordable option to get a prescription or update it through them. They give you two options; both are around the same price or cheaper than the competition, $85 for just the eye exam at a trusted partner or $140-$160* for the exam and glasses. Teaming up with trusted officials like optometrists (eye doctors) increases the chances that Warby Parker will help customers get the affordable, stylish prescription glasses they desire, and adding it to your brand could do the same.

WWW.CARAWAYHOME.COM

In Caraway’s footer is a link “Add To Your Registry”, where Caraway makes it easier for customers to add their products to wedding registries. Adding something as simple as this to your footer could allow customers to add your brand’s products to their wedding registries, earning you more customers at no additional cost!

Recycling your old cookware? Caraway makes it easier for their customers by using the partnered service Earth911 to help you recycle and eliminate those harmful forever chemicals found in Teflon®. If your brand replaces a competing product and you want to help them cut down on waste, consider adding Earth911 or a similar partnership to make that easier for your customers.

I didn’t know this until I got to Caraway’s product page. The whole idea of Caraway is to help you eliminate harmful forever chemicals that other cookware brands use, like Teflon®. Caraway mentions this throughout their product page and entire site; they use a rich text hero section in the middle of their product page to help emphasize this, increasing the odds their dream prospects feel Caraway is likely to achieve their desired outcome. Having this on your product page can ensure customers know why your product is the best solution to their problem.