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- Meet The $250M E-Commerce Shoe Brand - BrandBreakdowns #018
Meet The $250M E-Commerce Shoe Brand - BrandBreakdowns #018
Noah Brewer
May 10, 2024
Edition #018
Date: 05/10/2024
Introduction:
Welcome to BrandBreakdowns, our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money.
BrandBreakdowns - Edition #018 - Date: 05/10/2024
Context:
I was looking at the top Shopify DTC brands, and toward the top of that list was AllBirds, at first I didn’t look too much into this brand because it seemed like all the other brands and I wanted something unique for this week’s BrandBreakdown. After considering it again, I quickly realized that AllBirds is one of the most product-market fit brands I have ever seen, it’s likely what allowed them to do $254.07M in 2023 alone.