Welcome to BrandBreakdowns, Our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money. 

KINDLAUNDRY.COM

Pretty much from 2016 to 2018, it seemed like every 5 minutes of being on Instagram or Facebook you’d run into another free + shipping offer. That’s led to people either thinking the concept was overplayed or just doesn’t work anymore. However, all Kind Laundry ads are for free laundry sheets, and all you have to do is pay shipping. If it didn’t work, they wouldn’t be spending money on these offers. You can see all of their Facebook ads by clicking here, and see their product page by clicking on the mockup of their product page. If your brand retains customers well, it might not be a bad idea to give your customers your product for free initially. Nothing sells better than free things!

I very rarely ever see a brand creating content on YouTube, but Kind Laundry does. Not only do they leverage their YouTube shorts on their websites but also leverage them to act as yet another source of traffic for their brand. Since very few DTC brands use YouTube shorts to begin the process of warming up leads, you’ll likely find it easier to catch their attention and introduce them to your solutions. After reading Gary V’s ‘Daytrading Attention’, I highly recommend you don’t just repurpose content, make it specifically for YouTube. People can tell when you just repurpose content, I know I do, and I’m sure you do too. To get some inspiration, click here to view Kind Laundry’s YouTube channel.

This might not seem like a big deal, but let me emphasize its importance. Anything you can do to increase the perceived likelihood of achievement is key, and showing customers how easy it is to use your product will do just that. I assume that most people know how to use laundry detergent, and it’s even easier to understand how to use laundry sheets, but adding it helps to increase the likelihood of achievement and thus leads to more conversions. Assuming that people don’t know how to use your product won’t annoy them, but it may help the customers who don’t know how to use it.

On their homepage, they have a section for their ‘How many sheets do you need?’ calculator. Visitors can click the number of people in their household, and the calculator will tell them how many sheets they’ll need. If they moved this to their product page, I bet they’d get many more people to use it, and increase their AOV. What does this mean for you though? Whatever your product is, if it can serve other people in your customers' lives, then consider adding an interactive component to your funnel to let customers estimate how much they’ll need to get to achieve their dream desire.

On Kind Laundry’s product page, they have a section that lists out all of the ingredients in their sheets and what each of them do. This perfectly aligns with their customers, who are conscious of the harmful chemicals that other detergents have. It would make sense to be transparent about their products IF it increased the perceived likelihood of achieving the customers dream desire, which in this situation, is a natural-clean load of laundry. Knowing your customers can go a long way; entire sections like this can be used to reach those customers more effectively, though it might require a little bit of custom code I highly recommend featuring things that increase their trust that this will solve their problem—that’s why they came to your store in the first place.