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- From Frat To a $129.5M Exit With E-Commerce - BrandBreakdowns #006
From Frat To a $129.5M Exit With E-Commerce - BrandBreakdowns #006
Noah Brewer
February 02, 2024
Edition #006
Date: 01/27/2024
Introduction:
Welcome to BrandBreakdowns, where we find brands that are crushing it and deep dive into their world, figure out exactly what makes them different & deliver it to you.
Our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money.
If we do a good job this edition, make sure you let us know by replying to this email.
BrandBreakdowns - Edition #006 - Date: 01/27/2024
Context:
The trend of short shorts for men has been popping for a long time, this is the company that started it & fully capitalized. They started out as a group of Frat bros & ended up selling the company for over $100,000,000. They are content kings, talking about the importance of content & UGC as long as 9 years ago! Talk about being ahead of the curve, let’s find out why Chubbies was able to grow so big!