Welcome to BrandBreakdowns, our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money. 

In todays edition, we look at 3 Key Takeaways from these 3 brands:

WWW.PACIFICABEAUTY.COM

Pacifica features discount codes vs. automatic discounts throughout their website. Doing this gives customers the ability to take advantage of a discount by simply typing it in, but it might not work as well as automatic discounts. Customers are busy and sometimes forget about these discounts at checkout. To make the experience that much better, big brands like Amazon and Target automatically apply discounts during checkout vs. having you type the discount in yourself. There are pros to featuring a discount code vs. automatically applying it to checkout for the customer; it increases customer commitment, which could encourage them to purchase.