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The #1 Thing I Learned Studying Gymshark - BrandBreakdowns #025

Edition #025
Date: 6/28/2024

Introduction:

Welcome to BrandBreakdowns, our goal is to hand pick out the most creative strategies that brands are using to grow so that you can instantly implement them into your business & make more money. 

In todays edition, we look at 3 Key Takeaways from these 3 brands:

BRAND #1

Gymshark Edit:

Key Takeaway #1

Featured right under the hero image section is a featured “WELCOME TO YOUR EDIT” section, which is described as: a collection that learns how you shop and recommends products to you, that you might like. This leverages buzz words like AI to make customers feel like they are using the latest tech and allows Gymshark to collect information on buyers and better recommend products over time. This can be done with Shopify tools already. As your customer shops, use SmartCollection to group products together that meet certain criteria of the customer, “If the customer buys X, then recommend Y.”. 

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